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Professional Experience

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AP Strategies Consultancy (Brazil), Founder

August 2021 – present

Responsible for developing research, curation and international commercial collaborations for Brazilian artists and designers.

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Ministry of Foreign Affairs, Guimarães Rosa Institute, Collaborator as Chief Curator

Brazil-UK Cultural Season 2025-2026

March 2024 – present

Responsible for organizing the cultural season to promote Brazilian culture in the United Kingdom.

Galleria Continua São Paulo, Deputy Director (Brazil)

November 2022 – June 2024

Responsible for coordination with artists, participation in the gallery's commercial activities and alignment with Galleria Continua in France, Italy, China, Cuba and the United Arab Emirates.

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Atelier oï, Design and Architecture Studio (Brazil/Switzerland), Senior International Development Manager

August 2018 – August 2021

Responsible for the development of the Atelier oï foundation, inspiring designers to express their creativity in an artistic way, curating their works for presentation in museums and galleries around the world.

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Campana Brothers, Design Studio (Brazil), Director

July 2009 – July 2018

Responsible for the general management of the studio, including international commercial strategy, pricing, negotiation of contracts with clients, management of the production of works and relationships with international museums and institutions, such as the Triennale Design Museum in Milan (Italy), Les Arts Décoratifs in Paris (France), Clerkenwell Design Week in London (United Kingdom), among others.

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Campana Institute, Non-profit organization founded by the Campana Brothers (Brazil), Director

July 2014 – July 2018

Responsible for the development of the Campana Institute, carrying out more than 40 social projects.

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Communication Support, Public Relations Agency (Brazil), Account Manager for International Brands

August 2007 – July 2009

Responsible for managing the public relations of international luxury brands (Tiffany & Co, Gucci, Benetton), optimizing their budgets to implement strategies that strengthen their brands and increase sales.

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Australian Consulate/Australian Trade Commission (Brazil/Australia), International Business Developer

April 2001 – December 2003

Responsible for developing marketing strategies to promote Australia in Latin America and for establishing partnerships with Australian companies and local NGOs across a range of sectors.

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Moduslink (Netherlands), Account Manager for Europe

April 1999 – January 2001

Responsible for designing clients' supply chain with integrated marketing solutions.

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Volkswagen SA (Brazil), Marketing Analyst

January 1997 – August 1997

Responsible for engaging dealerships in the brand's marketing strategy and initiating e-commerce within the company.

Insertion of artists in the international market, cultural strategies and heritage preservation.

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Ana Paula Moreno

+55 (11) 99244-5566

anapaula@apmstrategy.com

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